EMLyon里昂商学院
MSc. in Digital Marketing & Data Science
联系方式 赵老师
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EMLYON商学院视频 项目概况 里昂高商的数字营销和数据科学专业注重于数字营销和数据分析，课程设计用来培养新一代的能充分了解和应用IT技术以及互联网技术的市场营销人才。项目的课程设计使学生可以学习到市场营销，数据分析，社交媒体，数据驱动的营销，大数据挖掘等有关的知识和能力。学生还可以在项目中学习到知名IT和互联网企业比如Google, Facebook, Amazon, Twitter, Netflix等给市场营销带来的巨大变化。 项目的第一和第二学期（9月-3月）在学校的巴黎校区，第三学期（3月-6月）在学校的上海校区就读。 第一学期9月到12月是学习管理学基础知识以及数字营销相关的基础知识，12月-3月的课程分为两个大的模块：数字营销“Advanced Digital Marketing”以及数据科学“Data Science”。其中数字营销的课程和线上营销以及电子商务有关，数据科学的课程涉及到信息系统，数据分析等。3月到7月的课程在上海，学校在华东师范大学内的校区授课，这个阶段学生可以选择Digital Marketing或者Data Science其中的一个进行深入的学习。
The internet and advances in digitalisation and social networking are transforming how companies interact with customers and partners. The specialization in Digital Marketing and Data Science provides participants with the strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. The MSc in Digital Marketing & Data Science is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies to develop business. The program pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. As a student, you will also have the possibility to learn the latest innovations from major players like Google, Facebook, Amazon, Twitter, Netflix, and other greatest technological companies or discover the benefits and challenges faced by the main companies. This program focuses on digital marketing and data analytics, which includes business analytics (with advanced Excel and Tableau Software), coding (R and Python), database access (SQL), data science and machine learning with Python. You will be able to manage the coming technological and algorithmic disruptions in marketing, instead of being made redundant by them.
Program learning content:
Boston Learning Trip The learning trip in Boston will be scheduled in the week November 24- November 30. You will have the opportunity to attend seminars in local renowned Universities, catch a glimpse of the massive offices of some of the most notable digital marketing companies and visit the most important worldwide digital start-ups accelerator "Mass Challenge" to experience the city's blossoming adtech sector. This learning trip is a unique opportunity to discover how and why Boston is a privileged spot to innovate and create value. It also leads you to grasp the impact of the economic environment on business practices. Last but not least, it is also a way to start developping your international network. Planned agenda :
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